Advantages of Branding

A strong brand offers many advantages for marketers including  

Brands provide multiple sensory stimuli to enhance customer recognition.
 
A brand can be visually recognizable from its packaging, logo, shape, etc.(When we heard Sunlight, yellow color, a rainbow, words of sunlight, are imagine in our mind.)

Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal.
(They buy goods by asking brand – sunlight, sunsilk, penadol….etc)

Well-developed and promoted brands make product positioning efforts more effective.

Firms that establish a successful brand can extend the brand by adding new products under the same “family” brand.

Strong brands can lead to financial advantages through the concept of Brand Equity in which the brand itself becomes valuable

Validates the mission, core values and strategic priorities

Clarifies the position in the marketplace

Operationalizes strategic plans

Aligns the internal culture and external reputation

Ensures the sustainability