• Economies of scale (production and
distribution)
• Lower marketing costs.
• Laying the groundwork for future extensions
worldwide
• Maintaining consistent brand imagery
• Quicker identification and integration of
innovations (discovered worldwide)
• Preempting international competitors from
entering domestic markets or locking you out of other geographic markets
• Increasing international media reach
(especially with the explosion of the internet) is an enabler
• Increases in international business and
tourism are also enablers
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