Levels of Branding

Brand Recognition :-

This is when your potential customers have heard of you and are familiar with your company name or perhaps know a little bit about you. This is the kind of recognition you can often buy with advertising.



 Brand Preference :-

This goes beyond recognition to include a positive preference for your brand. This is what you get when, potential customers ask for you buy name, or look for you in the phone book or search for you online.

  Brand Insistence :-

This is when loyalty has risen to the level that your customers will only buy from you. They know your quality, your customer care, your passion and your commitment to excellence make you the clear leader in your field. At this level, price is of little concern because customers know they will get value and they insist on buying from you.

Brand Rejection :-

This is the unfortunate opposite of Brand Insistence when customers know your brand and associate you with shoddy service or poor quality and refuse to do business with you. Once word-of-mouth gets out that you do poor work, your chances of turning that around are very slim.